Salon Swagger

Brie (00:02.688)
Hey there, Salon and Spa superstars. Welcome to Salon Swagger, your go -to podcast for all things commission -based salon and spa ownership. I'm Brie and I'm joined by the amazing Chandra C Hey Chandra. And we have an amazing special guest, Sydney Berry. How are you doing today?

Chandra (00:14.001)
Hello?

Sydney Berry (00:21.436)
I'm doing great. Thank you for having

Brie (00:25.835)
Awesome, well, we are so excited for today's episode. But before we get started, I just wanna take a second and share a little bit about who you are and kind of what you do. So Sydney's journey began on a farm, where as a farmer's daughter, she kind of discovered her love for hair styling at just the age of 10 years old, I think. She was inspired by Barbie. She hosted fashion shows and created her magazines with tips from her grandmother's drug store.

This early passion laid the foundation for her future in the beauty industry. Her professional journey took root at Sydney salon, where a pivotal moment came when she realized the importance of strategic vendor relationships. This understanding was deepened by her experiences with John and Jerry Sebastian, who saw partnerships between vendors, distributors, and salons as true collaborations. Guys, if you don't know, this is kind of the tipping point for everything that you do in today's

One significant outcome of this mindset was the creation of Club 40, a group born from a two -day Sebastian Salon business training. For 25 years, Sydney and her peers met every six weeks to discuss new topics and initiatives, expanding into new regions and visiting each other's salons to challenge and support one another. I love the support and the challenging of each other, and I wish that more people would still do that today.

Sydney believes that success in the beauty industry comes from understanding your purpose and fostering a collaborative culture. Her journey has always been about passion, partnership, and purpose, driving the beauty industry forward one salon at a time. I literally have chills just going over that. It is so amazing. So with that being said, what were some of the pivotal moments or decisions, Sydney, that really shaped your career?

Sydney Berry (02:18.223)
Well, one of the first ones was owning my salon. I had an initial strange event happen that I had a sales consultant come from the local distributorship. And he said, well, I wanted to book appointments with you. And I said, I don't have time for appointments because I provide services. And if I'm not doing services, I don't get paid. And he said, it'll be worth your time. I'm going to stick around town.

and call on other salons and I'll be back. That pivotal moment really shaped my salon going forward because we slated consumer events, goals of financial with retail as well as services. We also laid out the different events that we were going, that I would be going to cause they

throughout the Midwest. So it gave me an opportunity on Sundays and Mondays to be able to go and get, find new education. But the one thing that I really found that was beautiful was the invitation to bring in the consumers, which we did once a month at my salon. And we would set up these card tables and I would be in the middle with an educator and we would illustrate

help our client, help my clients know and understand how to utilize makeup and skin care and hair care and to utilize the appliances. And it really helped to connect. The one thing that was challenging for me is that people in this small town saw me as a competitor. And I didn't see me as a competitor because this small town, could never do everybody's hair.

what I wanted to do was to be able to exchange and collaborate with others about what they did to create success. So that was my salon moment. And then when I, I moved to Seattle in 1980 and took a position with a little tiny distributorship that was just getting started called Sebastian of Seattle. Excuse

Sydney Berry (04:43.796)
And it was there that I had a truly pivotal moment because John and Jerry, Kazenza, Sebastian were really in much the same position that I was as far as their purposefulness. Jerry and John owned a salon. John had been a instructor at the cosmetology school that Jerry went to, and they knew and understood what it was that would

necessary for salons to be able to grow and thrive. So it was so much beyond the product itself. And so the alignment for us as a new distributor was really impactful to me because everything that they did was to strengthen us as a distributorship with business tools, technical tools.

And just really, we collaborated with other distributors and we just learned from one another that it was so much more than the transaction. And that's exactly what it should have been and is.

Brie (05:59.785)
love that. And I think it's so important because we talk all the time as Chandra and I are coaching tons of salon and spa owners all across the nation, right? We talk about this all the time. We go to cosmetology school and we learn the skills, but that's pretty much all we learn. And so to see that even back then you guys realized that there was a need for the business side of things and for collaboration, not only right with other salons or spas or things of that nature,

with the branding and with other people is so very important. So I kind of want to jump into that part of your story, the involvement with Salon Service Group. So for those listeners out there that don't know, Salon Service Group, it's a wholesale distributor of hair and beauty products for licensed cosmetologists, right? Yes. Salon Services, sorry. Salon Services.

Sydney Berry (06:47.429)
It's Salon Services, not Salon Services. Yeah, that's okay.

Brie (06:54.121)
Wholesale distributor, y 'all do all of that stuff for cosmetologists, salon owners. They also, y 'all offer education, right? Career resources, in -person online classes, marketing material, pretty much anything that a salon or spa owner would ever need. So under your leadership, Salon Services has grown into a powerhouse. That's kind of the way that I see it. Your ability to innovate and lead in this niche has been absolutely remarkable. I was kind of doing my own research and I

wowed by it, to be honest with you. So what really, really sparked that initial interest in this niche specifically? And what strategies did you use to build such a successful business and partnership?

Sydney Berry (07:39.638)
Being a distributor really gives you the opportunity to have a broad impact. And by that I mean when you start working with like -minded people, which is what initially we were doing. Because it's never just about the product. And so with

The first major thing that did happen is that Sebastian created this turning point. And turning point was this business foundation. It was a two day course. And I challenged my salons. As a matter of fact, when they came, they actually put their arms behind their back and said, yep, she twisted it. And she made us go. Well, I wanted them to go because every time I would go into their salon, they'd have this magnificent idea.

of what they were going to do that was going to really change their business. And I would come back the following week and say, how did it go? And they'd say, no, I've had a better idea. And so I just put that one aside. And so I noticed that they were still caught in thought and behind the chair that they were not moving their business forward. And that's what I felt my role was to be. It was almost like being a coach.

So when I was able to garner half of the room that was there were my clients. So I had 50 of the 100 at this first initial turning point. And what I wanted for them is I promised them that we would be actionable in their financial commitment to come to these two days by creating something that initially I called meeting of the minds.

And we would meet every six weeks and we would have, I put together a promise so that everybody could trust one another. And that promise was that we would never hire from one another because we knew their secrets. and if anybody ever came to, if a stylist came to another salon owner, that was a part of our group, they would say, did you tell your owner that you were

Sydney Berry (10:00.902)
applying for another position. And if you didn't, you need to, because I'm going to reach back out to my friend and tell them that you work for me. And so everybody felt a high level of trust, which allowed us to actually pool our financials together so that we could adopt a financial platform that allowed everybody to have common

thoughts behind each one of their line items on their financials because those financials were pretty funky initially. And a lot of people like when I would ask them about their profit and loss and they'd go, I don't need a profit loss because I don't have a profit. So we were educating these individuals that were a part of meeting other minds on everything from marketing to front desk.

to technical training, how they hired, how they worked with schools. We would bring in different individuals outside of our industry, but most of the time we exchanged information with one another about our success. We would actually go into one another's salons, which really piqued a lot of different interests as to why it is that they were doing what they were. And

We didn't have a salon. I would take a video recorder out and I would record the inside of a salon so that they can see the energy. And with that, that helped us to continuously better understand the needs of our members of the initial Club 40. And we started opening them across all of Washington initially. One being in Seattle, one being North Seattle, one being

of Seattle. And so we continue to build from that perspective. And we would, I would create books from, I would create classes from books that I had read. Simon Sinek, Start with the Why, the E -Myth with Michael Gerber, which is such a great book because it illustrates working so diligently on what it is that you love to

Sydney Berry (12:21.403)
that you're not managing a business and you end up getting burnt out. There's just so many different avenues. And what I wanted to do was always be a provocateur as far as really embracing the knowledge that there was out there so that we could bring it in. Because as a salon owner, I always felt like I was in a box and I didn't have that outreach from outside, except for my consultant.

that really helped guide me with that. Because, and then what we were really committed to is the vendors that we brought in beyond Sebastian. Because we wanted to have vendors that were like -minded to us so that it would be appropriate to have them live together for the salon and to know and understand.

our vendors to the extent that we knew that they also believed in the salon and would always perpetuate help in many regards beyond just the technical information that they could provide. But they could do different things. Sebastian, at one point in time, created this concept called Grand and Elite Salons.

With that, we had 13 different salons that we would all work together to be able to have the same platform. We actually would hire someone that was a retail manager that we would help support. And so with Sebastian and the salon, so it was a three -way investment that we did. And with that, we also invested in the shelvings.

and the marketing so that we could really create the salon to be a true business.

Sydney Berry (14:22.666)
And that we would even host education for the stylists that were a part of the Grand and Elite Salons so that we could really create the strength of many. And so that was excellent because as a distributor, I've always felt that I am the magnification of what the vendor is. That's my role. I am to be the glue to the salons and the stylists to schools.

in our area because the vendor's role is a different role, but they helped to be able to continue to grow that. And as we grew with that, we also started bringing in different business individuals. We'd bring in Neil Duchoff. would bring in, we would bring, I was trying to think of all of them. We would bring in a lot of different business

facilitators so that we could really strengthen and have a different dialogue. We also did a lot with, was called TSA. And TSA was something that occurred about 30 years ago. And TSA stood for the beauty association. And it was actually a distributorship association that created this because they knew that this would

our salon base and salon association lasted for 15 years and it to this day people still talk about the salon association and we as a group of meeting of the minds that became club 40 because Sebastian loved the concept so much they wanted to recreate it through the distributorships throughout the United States. Although it didn't last for them it lasted for me because

I believed in it so much. hosted it for 25 years. So it really did have a huge impact. And that impact was so high in the trust that we had that when we went through issues with our own business, vendors that would depart and such, because there's always things like that, we lost three color lines in one year.

Brie (16:29.621)
Wow.

Sydney Berry (16:51.254)
And because it was 1990 and everybody thought they could do it differently. And our salons changed color lines three times. And that really says a lot about how we were as a group that believed in what we did with one another.

Brie (17:13.759)
I love that. think that's awesome. I think you hit on a lot of key points. One of the things that I want to mention is I feel like you guys kind of paved the way for businesses like the Beauty Biz agency to be able to go and coach. One thing that I want to hit on is I think it's really, really important for our listeners to understand that even back when Sydney was creating this, right, when she was getting into this, there were issues on the business side of salons and spas. And to this day,

It's what we're still dealing with. And so it's really, really important that all of you guys out there listening that own salons and spas, you really start understanding as Chandra says, your numbers and your financials, because they play a massive part in everything that you do. Chandra is our numbers guru. She loves them. I hate them. So that's kind of what she deals with. But I think that's a really telling point that we still haven't got to the

where salon and spa owners are business savvy all the time. So I think that is very, very important. So thank you for paving the way on that. I don't think people realize how important of a part that distributors play in the behind the scenes role for salon and spa owners. I just think they don't get it. So choosing the right distributor is going to be essential for a salon or spa success. What should salon and spa owners look for?

when they are selecting a distributor to partner with Sydney.

Sydney Berry (18:46.427)
That is a massive question. Definitely. Cause I know so many times we choose the distributor because that's who the vendor works with and you've chosen the vendor. To me, I would interview or research what the distributor stands for. Because if you look at a distributor online and all you see is transaction

got a big sale or something like that, then you're not finding the one that wants to partner with you. So being able to really find out who the owner is and what it is that they came into distribution for and your sales consultant. So many sales consultants, they sometimes they're just there to sell you the best deal.

to me it's about finding your relationship with this consultant to be able to know and understand and to literally help be the coach for someone like you. So you are determining these are the things that you should be doing. Your consultant should be let into that discussion. And so they can help be the coach of

Were you able to do what it is that you'd been assigned to do? Did you need any more assistance? Did you reach back out? But to be the outside coming in to give them that practical advice to hold them accountable because you get busy. Your water heater quits. Your person quits. The towels need folded. You need to have more clients. There are so many things that are going on that make

harder to focus on yourself because you're focusing on so many other elements. So that's what I would recommend and I really believe that you can really find a relationship that really can strengthen you in your own business if you know what it is that you

Brie (21:01.769)
Yeah, I agree with that. think it's really, really important. And Chandra knows me very, very well, right? I just switched color lines at my salon after years, right, of being with a color line. And I was extremely picky, not about the color line per se, but about the person that I was going to work with. That for me kind of meant everything in my business because it makes or breaks. It is a game changer.

for commission salon and spa owners. And so I think people don't put enough effort into actually talking and interviewing, you know, the sales reps and the distributors and things of that nature. And I think it is a relationship and it's very, very important. What are some must know tips for maximizing these relationships and what common mistakes should people try to avoid when they're looking at building this relationship?

Sydney Berry (22:01.498)
That is really, well, finding it. We used to have, since I'm no longer an owner there, but we used to have seven critical questions that we would go in and speak to the salons about so that we could better understand what the focus is of the salon.

Brie (22:04.881)
I wanna know for personal use. I'm just being honest.

Sydney Berry (22:28.587)
instead of walking in with a PowerPoint about what it is that we did so that we could figure out how we could best align. And so that led to a whole kaleidoscope of avenues and opportunities that we could then provide because we would do things to help them with the flow of a client.

help them put together their mission and what it is that they wanted to build their foundation of their culture with. Because to me, culture is so imperative. Culture and having the ability for everybody to really know and understand what it is that we can do. Our industry, I don't know if you can tell, but I love beauty.

And I believe that beauty impacts the world in one of the most positive ways that is available. And I say that because I have had cancer since 1990 and cancer has really taught me that the medical community is there for one thing and that is to save your life. But at the same time, they're not there. They're not there the way that

stylist is and the stylist is there because you're within the 18 inches of the comfort zone. So they always feel like they can tell you everything, even though that's not your role, but there you are a trusted guide for the client. And so being able to have a very healthy, responsible stylist that's in your salon.

that doesn't take advantage and that really knows and understands that they are a day maker, that they are the person that really is very imperative to the role that they carry and to recognize that you are that resource. So that's why I find it important.

Brie (24:45.065)
Yeah, I like that. So you guys all heard it here. I mean, first, I am I'm going to tell you in all my years of doing this, I'm not going to say how old I am because I'm just not. But in all my years of doing this, I have literally probably had one distributor or rep that's come in and actually asked me questions about my business before trying to get me to purchase something from them. And I know now

that that is a disservice to me and my business, right? So I'm learning as we're doing this as well. And I think that is a golden nugget that everybody needs to take away from this podcast. I know that you have had the opportunity to work with many successful salon and spa owners over the years. What common traits or patterns do you notice among the top performing businesses? And then conversely, what pitfalls or issues

have you observed in those that are struggling to reach their full potential?

Sydney Berry (25:47.605)
Well, through the years, walking hand in hand with our salons has allowed us to form decades of a relationship. And usually it starts because we know each other and because we've really, we've known that our purposes were aligned. And so that helped to start that. And so there was this high trust

did this. I'm going to just give you an example though of, of Ohana because working in Arizona was very unique in every state, every city has such a personality, I would say, as far as this is how we do things here. And when we came down into Arizona, meeting Chandra was just such a gift

She has created such a beautiful culture within her salon and she is a constant learner. She embraced going to one, two, four, go Academy. She came back, she was so excited. She had this notebook that was full of all of the things that she wanted to be able to implement and to do and

did that on a consistent basis so that she could really get to the place that she wanted to go. And she already had a very successful salon, but she also knew that she wanted to take it much further. And witnessing what she did through COVID actually really nailed it for me because she took such a high road and really spoke to her clients via

Facebook to tell them what to expect and what they were doing within the salon to make it safe and to let everybody know how the sanitation was happening, how they would be greeted and walk through the salon because it was different. So everything that Chandra has ever done is so incredible. She looks like a business. She feels like a place

Sydney Berry (28:10.221)
that you can go into and you can have a consistent type of service because everybody in there is doing it consistently. And so every part of Ohana has felt like that. And so to me, she is one of the best in creating strategies and innovations that take her into the future instead of this is how we've always done it here.

She continuously augments that to make it grow. So Chandra is my latest example.

Brie (28:48.841)
I love that I was actually a part of that entire process. I was actually coaching her during that time. And so I helped her create all of those strategies and we worked together so well. She is phenomenal, right? And that is why we have the relationship that we do today and the partnership that we do today. And so I agree with you a hundred percent. With that being said, Chandra, you and I have coached and worked with tons of salon and spa owners.

What common traits have you noticed among the top performing salon and spas?

Chandra (29:20.657)
Yeah, I mean, I definitely think a lot of what Sydney's saying is the things that I noticed in a good commonality is that culture piece, right? Like really, what kind of culture are these salons building? Are they having like a collaborative culture? Do people work together towards the same goal? I think that is a big commonality in a lot of the ones that I see that are successful. And then also that financial piece, you know, knowing what they're, you know, that's my big thing. So knowing what your financials are so important.

Because the ones that are doing it well and are successful, they know their numbers, they know where their money's going, they know where it is, and I think that the ones that are not making it, they don't have a clue. And so it really, those would be the two biggest things I think is that culture piece and really understanding your business and knowing what's happening in your business.

Brie (30:11.147)
Yep, 100 % agree with

Sydney Berry (30:11.908)
And one of the things that we did and Shandra's salon shows this, we did this thing called flow of the client. And flow of a client is really a good way for all of the salons listening to walk into your salon from the front door. How does it look in the front? How are they greeted? How do

How are they introduced to your salon? I had a story that was so crazy so many years ago. There was this salon I'd always wanted to see and I went to Ohio to visit and while we were there she said I'm gonna go to this salon. I went my god I've always wanted to go to this salon and we drive and we get there and she goes into her pod because the salon was

created into a pod so that it felt intimate within each one of the pods because it was a very large salon. And I asked for a tour. And so my friend went with me and she had no idea that they had a spa upstairs. She didn't know that they had places that you could host events and that you could do special events.

She just, she had no idea about the extent of the opportunities. And that's why we created the flow of client. And every time we've done it, it's always been very eye opening for the business owner at this one, one of the biggest salons we'd worked with for 30 years at one, at this point, we're talking about what happens at the shampoo bowl. We're taking notes

We said, this is how we wrap the towel and take the client back to the chair. And staff goes, no, that's not how we do it. And the owners go, what do you mean that's not how we do it? That's how we've always done it. And it was those types of things that were really brought forward by the staff saying, no, we've made our, I mean, they've made their own path and it's not consistent with what it is that the owner wanted.

Brie (32:19.155)
You

Sydney Berry (32:37.971)
So was those ployables that happened that really helped us to go, we gotta do something about this.

Brie (32:45.501)
Yeah, I love that we do something very similar at the beauty biz agency, we call it the client journey. And so we do something extremely similar. And I think it is so important. So many owners won't take the time to do it though. And it's so vital that they do that. I also love to have people send in secret shoppers, right to go in and actually get a service done because it's very, very eye opening. Okay, I want to get to this part because

Sydney Berry (32:50.881)
perfect

Brie (33:12.075)
I absolutely love this part of your story. And I think cancer is something that has touched every single person in this world in one way or another. Right? I know that you are so committed Sydney to giving back. I want to talk about your involvement with Hair to Stay Salon 1000 Club. Can you tell us more about its mission and how salon owners can get involved and support the cause? Because I think everyone should be supporting something like this.

Sydney Berry (33:42.4)
Thank you so much for allowing me to have the opportunity to talk about Hair to Stay. I became involved about four years ago when I met the founder, Bethany Harthoff, and she is just a force of nature. She hasn't had cancer in her life, nor has the other two individuals that work there. And she came to understand about scalp cooling.

And then she also found out that there is no insurance for scalp cooling and it is $3 ,500 to be able to have it. I know that working with my oncologist since 1990, they didn't have any information in their offices until three years ago. There was a piece of paper that was in

Now, we as a salon industry are always the first responders. We're the ones that our clients come in and they go, my God, I just found out I have cancer and I'm going to lose my hair. And what we used to say is, okay, let's schedule your clipper cut because in 21 days you're going to lose your hair. And it really does all fall out in 21 days.

because that's what I experienced on my anniversary, which I didn't know. And what is so wonderful is that you as a stylist now know and understand that there's an alternative, that there's a choice. And when you have cancer, you don't feel like there's a lot of choices in your world because you are just taking this path. And if you have a choice to make a decision about scalp cooling,

Brie (35:25.587)
No you

Sydney Berry (35:33.5)
prior to your chemo because you have the scalp cooling happens at the time of your appointment with chemo. you wear a cap, a cooling cap prior to your chemo and after your chemo and through your chemo so that it freezes the follicles, takes it down to about 32 degrees and it allows

at least 80 % of your hair to be retained by having the scalp cooling. At Hair2Stay right now, we have sponsored over 6 ,000 subsidies, and these are for individuals that are considered lower income. So if you're under 42 ,000 as a single person or 84 as a couple, you can apply for a subsidy to be able to do this.

What has been interesting about all of this is that as you see in the news, cancer is getting younger and younger. the average age for Sydney's fund, because we established Sydney's fund average age is 33 for my 55 subsidies. We've done a lot more subsidies than that, but an average age of 33. And when you think about where you were at in your early thirties,

You're establishing your partnership with your partner, having children, finding a job that you're just at this point in time growing into. And it's a pivotal time for you in life. And one of the things that's so phenomenal about it is cancer doesn't walk in the room ahead of you. It allows you to continue to keep a client because the client still needs to have haircuts and still needs to have their hair done.

when they have had a cooling cap. And it is, it's sad that this has not been recognized as an opportunity for everybody, but fortunately we're creating an army within the industry to be able to help with that. One of the biggest craziest things is that eight to 12%, and this is a fact, will forego chemotherapy.

Sydney Berry (37:59.929)
As a matter of fact, we have one that documented her journey because if she hadn't used cooling caps, she had three children and was 35 years old. She wouldn't have done chemo because she felt that connected to her hair. And so that's why it's imperative that we let people know that there is so many, there's different opportunities. And so that's what we do at Hair2Stay is help you to find

Brie (38:14.613)
Yeah.

Sydney Berry (38:30.218)
a hospital that has a cooling cap availability. And we send you a check to be able to cover your hair, your scalp cooling. And we have events every year, but the one event that we love to be able to utilize the most because it allows the salon to gather together to commit to raise a thousand dollars in a year or with one event.

where they invite everybody to come in and to donate, to be able to state that this is what we are a part of. One, it gives a visibility that is so necessary. And the more visibility that we have, the more money we need. And so I want this visibility, but then I need the money to be able to help support. And that's why

We're trying to create this army of salons to raise a thousand dollars at minimum because that thousand dollars takes care of one person. And so that's what, that's what the thousand dollar club is all about at heritageday .org. We have resources there to be able to create what events you're going to be doing. And right now, Bethany Hornthal was actually nominated

CNN as champions for change and they actually interviewed her regarding the opportunity for people to be able to know about this. So we are getting good visibility, but we also now need to have everyone joined together to be able to help us because every little bit counts. We actually just hosted one of these at a school up here in Seattle.

My best friend owns a school and she's always done an event every year. And I love the cosmetology school learns about these options. And we raised $32 ,000 doing a Barbie Harith Bazaar. And it was so much fun to watch the students. No one understand that they're a part of an initiative that is so much bigger than them and that they take this valued resource.

Sydney Berry (40:53.939)
with knowledge into the salons when they go to work for them. And so right now that's something that I'm working on to get schools to be as involved as salons are. And so I'm kind of the Energizer Bunny when it comes to this. I'm looking for all ways for people to know about this because I want people to always know that there is this choice.

Brie (41:11.668)
You

Sydney Berry (41:20.469)
And right now they're doing so much with cancer research, which is amazing because I've had bone cancer since 2015. And I've had 19 different treatments in this last treatment I've been on for three years. And so they're calling me chronic and chronic is so much better. So when we have these resources that we can continue to thrive and to not take cancer as the definition.

of how our lives will end. It is the gift that tells us that we are fully alive and what are we going to do about that. And that's what Heritage Day helps to

Brie (42:04.179)
That's amazing. I'm going to be honest with you. I had never heard of it until I started, you know, looking into you, researching you a little bit and things of that nature. And this is something that hits home for me very much. I lost all of my hair all in the back and I didn't realize how attached to it I actually was until that happened. Right. And so it's this is amazing. I will be making a donation from my salon. Definitely.

so that we can be a part and help in any way. And I think and wished that everybody out there would, because I think this is very, very important. And anyway, Chandra and I can help her be involved getting education out there. We are all for, so I love it. I think that's great. I just wanna say, I think your insights and experiences are inspiring. There is no other word but inspiring. So thank you so much for sharing your journey with us today.

It has been an absolute pleasure having you here. And I think our listeners have probably gained a wealth of knowledge from your story. I don't think people realize once again, the difference that distributors can play in their businesses. But more than anything, your dedication to the beauty industry from your early years, like from the farm to leading a successful salon, they really showcase and your distributorship, right? Showcase the power of passion.

Sydney Berry (43:16.007)
Thank you.

Brie (43:29.939)
and perseverance. Sorry, didn't mean to interrupt you. What were you going to say?

Sydney Berry (43:31.506)
I was just going to say we're going to have two events in during September. We're hoping everybody will do the chill for a cause and do a cold rinse at the end and ask for the clients to give a donation if they would or could. And that way they would know what it feels like. We're also going to be doing an event on October 5th where we're going to do Hair to Stay Does the Bay in San Francisco.

where we're doing a walk. We're also reaching out to our vendors and our philanthropic friends to be able to contribute. Cause every year it takes millions of dollars, unfortunately, until we can get insurance to recognize that this is a part of the wellness factor. As a matter of fact, Lady Gaga has a great song called Air.

Brie (44:24.447)
Yes.

Sydney Berry (44:28.972)
And it's all about our identity and those in the industry. No one understands how important hair is as you so aptly put it, Brie. It is our identity. So thank you so much. And thank you for leading the charge and helping individuals to craft their purpose and their strength within the industry. need to have people like you. Thank you so

Brie (44:58.783)
Thank you. We really appreciate your time today and your wisdom and experiences. They all matter so much. And I look forward to seeing your continued impact on the beauty industry and the many more successes that lie ahead for you and all of your ventures. So I just want to say thank you so much for being with us and inspiring salon and spa owners everywhere.

Sydney Berry (45:21.881)
Thank you.

Chandra (45:23.385)
Thank

Brie (45:23.709)
Absolutely. That's a wrap, guys. Thank you for kicking it with us today on Salon Swagger. Now go out there, build some amazing distributor relationships, and make some boss moves. Don't forget to subscribe to our podcast for strategies, interviews with industry experts, and in -depth discussions. And if you have any topics that you would like us to cover in future episodes, you can reach out. Chandra, how do they do

Chandra (45:44.977)
Yeah, reach out to us on social media at the Beauty Viz Agency or you can even send us an email at admin at thebeautyvizagency

Brie (45:54.025)
Absolutely make sure that you follow us. We've got some amazing free resources and strategies that you can implement immediately to level up your studio. Please leave us a review, share this podcast with fellow Salon and Spa owners and follow the Salon Swagger podcast so that you can stay up to date with new episodes. Thanks for tuning in. Until next time, keep slaying those business goals with a whole lot of swagger.