S2E72 How to Get More Clients Booking With Your Salon Team
Download MP3You can hire amazing people, train the crap out of them, give them a beautiful space to work in and still sit there wondering why clients keep booking the same one or two people.
Sometimes the problem is really simple:
Your clients barely know the rest of your team exists.
In this episode, we are talking about why salon and spa owners cannot expect clients to confidently book with providers they have never really been introduced to.
A name, headshot and two-sentence bio buried on your website is probably not enough.
If you want clients booking across the team, they need to become familiar with those people BEFORE they are sitting there trying to choose an appointment.
We’re getting into how to make your providers more visible, what weak team bios are missing, how to actually show clients who each person is great for, and why consistently featuring your team can make it easier for new and existing clients to choose someone besides the person they already know.
We also break down how to create a simple rotation so the same two employees are not getting featured over and over while everybody else basically disappears.
Because if you want clients to book your team, the team has to become familiar before the booking decision ever happens.
If you have talented providers who need more clients, this episode is absolutely for you.
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